The Pink Ribbon Initiative From the web site of the Japan Society of Breast Health

Uniden supports the Pink Ribbon initiative.

Uniden actively supports the Pink Ribbon initiative, a campaign by the (non-profit organization) Japan Society of Breast Health, aiming to raise awareness of the high mortality rates of breast cancer.

Part of the proceeds from sales of our "Calen," the first ever DECT (Digital Enhanced Cordless Telecommunications) cordless telephone certified in Japan (last December), is donated to the Pink Ribbon campaign.

The most frequent users of our cordless telephone products—our main product line—are housewives at the peak of their working lives. We hope that we can help as many of them as possible to become aware of the Pink Ribbon campaign, and to pay more attention to their health and physical condition.

Image of DECT3080 Pink Ribbon packaging

About the Pink Ribbon Initiative

What is Pink Ribbon?

"Pink ribbon" has become the well known symbol of a breast cancer awareness campaign.

The initiative originated in the U.S., where the breast cancer rate is remarkably high—1 in 8 women contract the disease there. Two former first ladies of America, the wives of Presidents Ford and Reagan, wore pink ribbon badges and talked publicly about their personal experience with breast cancer. In addition, former President Bill Clinton designated the third Friday in October as "National Mammography Day," as part of a national campaign to reduce deaths from breast cancer. Many private organizations also joined in to support the Pink Ribbon initiative in various ways.

As a result of this collaboration, the number of deaths from breast cancer in America and Europe has steadily fallen since the 1990s.

The Message of Pink Ribbon

"Not knowing is a crime. But it's worse still not to let others know" Out of the wish to communicate the importance of early discovery of breast cancer to as many people as possible who are uninformed about the disease, the Japan Society of Breast Health launched its "Pink Ribbon Badge Campaign" in July 2000.

By wearing a badge, people not only express their concern about breast cancer, but also give others who see the badge an opportunity to become aware of the risks of the disease. Cooperating with Pink Ribbon badge activities helps to create an environment in which all women have easy access to breast examinations and treatment.

Would you like to participate too?

The Japan Society of Breast Health offers two kinds of badges—"gold frame" and "silver frame."

Sets comprised of a badge and leaflet with basic information about the campaign, are available to anyone in return for donations of 500 yen or more.

The money received from donations will be used to fund a variety of activities aimed at promoting awareness and education about breast cancer. Thank you for your understanding and cooperation!

Click here to apply
Japan Society of Breast Health
Director Fujio Kasumi (head of the Mammology Center, Juntendo University Hospital)
Place 6-7-2 Manpukuji, Asao-ku, Kawasaki-shi, Kanagawa 215-0004
Secretariat 3F Chitose Bldg., 1-9-4 Tsukiji, Chuo-ku, Tokyo 104-0045
(In the Breast & Imaging Center, St. Marianna University School of Medicine)
Tel 03-5565-3650 (office hours: 10 a.m. to 5 p.m. on weekdays)
Fax 03-5565-4914
NPO established Feb. 18, 2003